It’s all about
Identifying the user’s needs & motivations
User Research helps us to comprehend how users go about performing tasks and achieving goals that are important to them. It gives us context and perspective and puts us in a position to respond with useful, simplified, and productive design solutions.
It enables us to identify the unarticulated expectations of the users and to fill in the gaps in our understanding about them. It also helps us to align our product and business strategy with the core needs and goals of our users.
OUR EXPERTISE
What do we do?
Before starting to design the product, we dig deep to understand the users and the way they expect to engage with a digital product. We derive meaningful and actionable insights that represent the voice of the users and resonate with the product's objectives.
DESIGN TO TRANSFORM LIVES
How do we do it?
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Card sorting
We use the card sorting techniques with your users in order to create information architectures, website navigations, menu structures that suit your user's expectations
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Personas & User flows
Created out of complex user data, personas represent your multiple user types and create user empathy. User flows are the paths taken by your personas on a website or app to complete a task. Both methods help maintain a shared understanding across your team and ensuring your users are always the focus of your efforts. This helps the product meets the user's actual expectations.
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Contextual interviews
We derive insights from observing and interviewing users in real time. We study the user in their environment and the actual scenarios under which your product will be used.
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Heuristic evaluation
We inspect every element of your digital product to identify the usability problems in the interface.
Questions
What is user Research?
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User research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Its the process of understanding the impact of product on the actual users.
When to Perform User Research Methods
Guided by the user-centred design (UCD) process, user research process ideally begins before the actual design starts. However, it depends on project requirements and can be performed at different phases of the project.
How and when to do UX research?
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According to IDF, You can—and should—do user studies at all stages of the design process. You do studies before you start designing so as to get an understanding of what your target group needs; you carry out iterative tests during development to ensure that the user experience is on track, and you can measure the effect of your design after your product is released.
This ‘holy trinity’ approach can keep you three steps ahead as every dimension of your release will have been considered, analyzed, and tested before you sit down to see the results of the ultimate test (the ROI), more confident that you’ve got a winning design
When to Perform User Research Methods
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- Guided by the user-centred design (UCD) process, user research process ideally begins before the actual design starts. However, it depends on project requirements and can be performed at different phases of the project.
How User research can help my business?
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Developing a product demands a good understanding of the audience you’re going to cater to. But UX research is what makes this knowledge to another level. As a result, it will have a stunning effect on your bottom line by cutting expenses and skyrocketing your chances for success.
Our 15 years of achievements includes:
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10M+
lines of codes
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2400+
projects completed
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900+
satisfied clients
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16+
countries served