User Experience (UX) and User Interface (UI) design in 2016 witnessed increased awareness, adaptability and inquisitiveness in the market for the field of digital design. From explanatory and basic design workshops, we moved towards the ecosystem that reckons the fundamentals of design along with its criticality as a success factor. During the last quarter of 2016, most of our prospective and new clients had a better understanding of UX, User Research, Wireframes and UI.
Below are the latest trends that field of UX is looking up to.
2016 was the age of applications with websites taking a back seat. As we moved ahead we saw a lot many clients demanding designs for both the platforms (Android and iOS) as compared to 2015 where the focus was only on Android. This is also an indicator of a shift in the buying patterns of the Indian consumers.
Increased understanding of user behaviour made way for User Research in the second half of 2016. Clients were willing to set time and budget aside for better understanding and provide tailored solutions for the end-users. 2017 will see a high focus on building useful features on their apps that will ensure higher conversion and more engagement.
Clients were aware of what they wanted and had greater clarity in the areas of simplicity and spontaneity. They wanted minimalistic designs and intelligent solutions that enabled usability and ease.
For increased conversion, a lot of study and analysis found its underway; mapping user behaviour and use of artificial intelligence for dispersing right information at right time was the most strategic shift of 2016.
This feature helped in adding the fun element to user experience and facilitated client acquisition. 2016 introduced the thought and we expect 2017 to have a higher demand for this functionality.
Chatbots have made its way slowly with Siri and Google Assistant in 2016. We expect them to become the new way of interaction and many new clients experimenting with it in 2017.
Internet of Things is already huge and we are doing various projects at the moment. And, it is going to get bigger and better in times to come.
